How Pinterest works
Publish on 22/06/2025 by Limor Katz, The Marketer - Pinterest Virtual Manager From ideas to action On typical social media platforms, people post about what’s already happened. On Pinterest, people are here to plan what’s next. They’re looking for ideas to upgrade their everyday lives—and they’re ready to take action on those ideas. People may not always have the words to describe what they’re looking for, but they’ll know it when they see it. With a few descriptive keystrokes, our search takes it from there, helping people to fine-tune their tastes and find just the thing they maybe didn’t even know they needed. Building a more inspired internet Prioritising well-being You can’t be inspired if you don’t see yourself. That’s why Pinterest is committed to building an inclusive space that reflects our audience in our content. Pinterest not only builds for, but prioritises, well-being, particularly for young people. And we’re using our platform—and the AI that pow...