Build Awareness with Video Views Campaign

3/6/2025 New Daily Blog Post Published by Limor Katz

In order to reach new customers who are actively searching for inspiration, Pinterest recommends leveraging video ads so that you can introduce them to your brand through a rich and immersive format. 

Video enables you to not only create brand awareness, but also encourages your audience to spend time with your content—resulting in longer views.

Higher eCPM

By buying on video views, Pinterest will serve the video ads to those most likely to view them. This means that the system will optimise towards higher average watch times and video completions.

Compared to the awareness objective, video view’s eCPM—effective cost per 1,000 impressions—tends to be higher because you are paying for more qualified users.

Recommendation: If CPV efficiency is important to your brand, set the maximum cost per view bid to the value that a view action is worth to your business. Avoid setting an overly aggressive CPV bid, because an inflated bid can lead to high cost at lower performance.