Intro to Campaign Objectives

 4/6/2025 New Daily Blog Post Published by Limor Katz

The first step in setting up a new campaign on Pinterest is deciding on your campaign objectives.

Identify your business goals

Choosing the right objective depends on your business goals. To help you better align those goals, Pinterest breaks the marketing funnel into three distinct media objectives:

Each media objective taps directly into your audience's mindset at different stages in their path to purchase. 

By launching campaigns for each of these media objectives, you can target Pinterest users across their entire purchasing journey, from discovery to doing.

When you’ve identified your media objective or stage of the marketing funnel, you can choose from a range of campaign objectives that can help you to achieve your goals.

Choosing the right campaign objective

Pinterest currently offers five campaign objectives. Each one relates to a specific media objective.

The campaign objective you choose determines many factors within your campaign.

These factors include how you bid in the ad auction, what ad formats are available, what your ads are optimising towards, and the best creative strategy to pursue.  

Choosing the right objective will help you to make more informed, strategic choices around your budget, and can help to set your campaign up for success.